Carlmont High School Social Media Live Coverage
Scotsland Fair 2022
At the Scotsland fair, clubs and other school groups at Carlmont organized fun performances and activities for students and staff to enjoy. The assembly hasn't been held in two years due to COVID-19, but it returned this year. Booths were set up along the sides of the football field, displaying a variety of activities such as face painting, temporary tattoos, tote bag painting, and water gun fights. Later, students gathered at the bleachers to watch performances from Carlmont's cheer team, drumline, Swing Club, choirs, and dance team.
Scotsland Fair 2022
At the Scotsland fair, clubs and other school groups at Carlmont organized fun performances and activities for students and staff to enjoy. The assembly hasn't been held in two years due to COVID-19, but it returned this year. Booths were set up along the sides of the football field, displaying a variety of activities such as face painting, temporary tattoos, tote bag painting, and water gun fights. Later, students gathered at the bleachers to watch performances from Carlmont's cheer team, drumline, Swing Club, choirs, and dance team.
Scotsland Fair 2022: Instagram/Facebook
Scotsland Fair 2022: Twitter
Scotsland Fair 2022: Snapchat
Instagram Analytics
The Instagram post we created reached over 135 accounts that didn't follow Scot Scoop. We used relevant tags and specific photo order to increase our engagement.
The stories we posted for Scotsland got significantly more engagement than many of the stories that have been published in the past six months on Scotscoop. Two of the Scotsland stories were ranked among the top 9 stories with the most views in the past two years.
From a week before the Scotsland fair to a week afterward, the Scot Scoop Instagram account had a 70.3% increase in engagement.
Facebook Analytics
We used the same photo slideshow on both Facebook on Instagram so both social media audiences could view the highlights of the Scotsland fair. On Facebook, over 300 people viewed the photos from the Scotsland fair.
Twitter Analytics
On the Scot Scoop Twitter, there was a variety of content including videos, pictures and polls for the Scotsland fair. The analytics show that the posts with the most engagement were videos, which gave users the ability to watch performances from the fair.
